Figure 3 classification of soft drinks market analysis the market volume of soft drink industry in india in 2013 was 11,755 liters, showing a growth of 170% compared to 4369 liters in 2008. 1 what is your monthly budget for ingestion of drinksans- around rs 3002 are you satisfied with the drinks available to you in the market ans- yes although different spirits read more consumer questionnaire for soft drinks essay.
Questionnaire on soft drinks’ purchasing preferences today soft drinks don’t only reduce the thirst but also have become style and fashion the purpose of this questionnaire is to know what people like most about soft drinks and what attracts them toward these products part 1: 1. Home free essays consumer questionnaire for soft drinks consumer questionnaire for soft drinks essay a pages:2 words:347 this is just a sample to get a unique essay we will write a custom essay sample on consumer questionnaire for soft drinks specifically for you for only $1638 $139/page.
Do you consume soft drinks yes no if yes, continue with question 2 and skip question 11 if no, jump to question 11 2 how often do you consume soft drinks a) daily b) weekly c) monthly d) occasionally 3 how many persons are involved in the consumption of soft drinks with you a) 1 person b) 2 persons c) 3 persons d) 4 persons e) more than 4 persons 4.
23 psychographic considering longchamp consumer’s aio (activities, interests, opinions), baby boomers has interest in fashion, seeking for a high status quo and they would prefer to select brands that is durable and trendy. With consumer preferences shifting towards healthier options worldwide, india is following suit growing consumer awareness about healthier soft drinks and the effects of the pesticides controversy mean that consumers are likely to opt for healthier alternatives over the forecast period. Q 2 do you think that soft drinks that are available in the market are harmful for your health a yes b no yes| no| 29| 21| interpretation out of 50 people 21 people think that having soft drinks is harmful for their health inspite of that most of them consume soft drinks q 3 do you think that soft drinks are good for refreshment a yes b. 1 what is your approximative net incomes from the sale of soft drinks per month ans- turnover around 1-2 hundred thousand about 2-3 % 2 are you willing to take up promotional activities for a new scope of merchandises in this line what sort ans- yes if the merchandise is up to the criterions we require and we get some inducements 3.
Soft drinks include ail types of non – alcohol carbonated flavored or otherwise sweetened beverages the entry of pepsi and the reentry of coca – cola in the india market arc inevitably facing stiff competition but the ultimate winner is customer/consumer.
Results from descriptive statistics for the survey indicated that 42% of the respondents prefer soft drinks and 58% of the respondents prefer fruit juices through the survey it was conveyed that weekly consumption of soft drinks is lower than the weekly consumption of fruit juices.