Another consideration for innocent is to get the smoothies into the restaurant market innocent could do this by negotiating an exclusive contact with a restaurant (eg tgi’s) to put innocent smoothies on the menu to accompany meals. Head of communications for innocent drinks, charlotte rawlins, stated that “you have to build from your principles and make sure there’s a good product at the heart of it (and) if that’s the case, a good reality and image will follow.
Suggestions on innocent drinks future marketing mix at the present time innocent drinks operates in european countries that to a large extend share similar cultures in some years to come innocent drinks would want to expand into other continents with different cultures, thus, in this case it will face the challenge of building a marketing mix that would be adopted to make the organization’s operations a smooth one.
Need essay sample on marketing mix of innocent drinks organizationwe will write a custom essay sample specifically for you for only $ 1390/page. Richard, jon and adam, the three co- founders of innocent were sitting in the board room at innocent’s headquarters fruit towers discussing the international expansion they could achieve thanks to the injection of cash from and global experience of the coca cola company.
For innocent, the marketing mix did have its advantage in the introductory marketing, but people-power and the relationship marketing approach also play an active role in its marketing strategy, especially for the development in the secondary stage and long-term success(gordon, 2012. Also, even though innocent is the most expensive out of its main imitators, 69% of respondents have said that innocent smoothies are worth every penny nevertheless, tropical had a 73% rate, own brands had a 65%, 42% for happy monkey and 29% for colorless. The campaign of innocent smoothies was not a bad idea however along with campaign there are some additional points which innocent will need to keep in mind in order to overcome the credit crunch and the market trends that are changing dynamically.
The company has a lot of product range including juices, smoothies, thickies, veg pots and some of their drinks target specific customers as drinks for the kids the drinks are available in different sizes and in different packings.
The marketing strategy of innocent drinks - lioba frings - essay - business economics - marketing, corporate communication, crm, market research, social media - publish your bachelor's or master's thesis, dissertation, term paper or essay.
Innocent smoothies marketing contents page page 2 •introduction •chapter 1 perceptual map page 3 •1 1 axes of perceptual map •1 2 the marketplace page 4 •chapter 2 the marketing mix •2 1 product page 5 •2 2 price •2 3 promotion •2 4 place • page 6 •chapter 3 segmentation •3 1 demographic segmentation page 7 •3 2 geodemographic segmentation page 8 •3 3 product diversification •3. International marketing strategy name professor institution course date question one the market entry strategies that are available to innocent smoothies in regard to expansion programme within europe is a premium price strategy that entails demanding comparatively great prices products in contrast to its underlying competitors (onkvisit & shaw, 2012.
Company's head office fruit towers, is based in shepherds bush innocent drinks was appeared number 40 in sunday times fast track 100 in 2007 in uk fast growing companies innocent drinks is only company appears in the list for ever year in last five years (innocent drinks, 2010) 12 products range primary product of the innocent drinks is smoothies.